Demand Generation Manager

UnitySCM is an early stage startup on a mission to support the growth of manufacturing companies of all sizes by building the world’s first supply chain execution platform. We bring together the siloed data of supply chains to provide visibility and automation that dramatically increase efficiency in this 25 Trillion-dollar industry. We’re backed by top-tier VCs and growing fast.

As an early employee you’ll have an extremely unique opportunity to maximize your personal growth and impact by being a “Manager of one” and having a true seat at the table that shapes both the product and the engineering culture as the company grows.

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About the role

If you have passion about demand generation and want to make a true impact, this could be the right opportunity for you! Unity SCM is looking for a Demand Generation Manager to join its growing marketing team and develop and implement demand generation marketing campaigns. In this role, you will create and execute effective marketing programs to drive sales pipeline, engage prospects, and expand our brand reach. 

The position requires strategic thinking; flawless execution with a strong understanding of workflows, segmentation, automation, and personalization; and an ability to run multiple projects simultaneously.

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What you’ll do:

• Create campaign strategies to drive new leads that align with revenue targets.
• Develop and execute paid and organic campaigns, determine what works and replicate those high-functioning programs.
• Optimize campaign performance through analytics, testing, and experimentation and report on performance of campaigns.
• Review new technologies, latest trends, best practices, and standards.
• Proactively scope and present new ideas to improve the client journey.

You could be a great fit for this role, if…

• You have strong organizational and project management skills.
• You can manage multiple marketing initiatives at the same time.
• You have excellent written and verbal communication skills.
• You can operate independently as well as part of a team.

You could be an amazing fit for this role, if…

• You have analytical skills and proven ability to use data to optimize campaign performance and inform future strategies.
• You have proven success with a variety of marketing channels and tactics
• You are passionate about the role of marketing in achieving a company’s goals.

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